Half the money raised will go to the McCanns' fund to find their daughter, with the other half split between the charities Missing People and Missing Children Europe.
Supporters of the
couple from Rothley, Leicestershire, will also
launch 1,000 glowing paper lanterns into the night
sky in Britain, Portugal and the US to coincide with
the anniversary of Madeleine's disappearance.
Read more on Martin Brunt's Life of Crime